FARMLY’S
Designing the future of agricultural technology
OVERVIEW
Farmly’s is a digital marketplace for farmers to buy, sell, and finance livestock and used equipment, while getting data and farming insights from our smart AI model.
RESULTS
Currently sitting at 500+ beta testers from 12 countries, Farmly’s has a 30% projected yield increase.
RESULTS
Currently sitting at 500+ beta testers from 12 countries, Farmly’s has a 30% projected yield increase.
KEY TAKEAWAYS
Conducting user interviews when designing a product for an industry you aren't familair with is the most important thing you can do. This process taught me how to empathise with farmers, learn what they truly wanted (and didn't want), and design the product to be beneficial for their already-exisiting community practices.
Home Page
The foundation for building ongoing engagement between potential clients
About Us
Provides an opportunity to showcase a personalised approach to client’s bookkeeping needs
Call to Action Buttons
“Book a Consultation with Us” button serves as a crucial link between interest and action
Our mission is to provide a dedicated, online, secure marketplace for farmers to buy and sell used equipment and livestock.
Ask Farmly’s anything
Now available as SMS texting, accessible to all farmers, including those without internet connection.
Upgraded payment methods
Users can also finance equipment, which was expressed to be an essential component to buying expensive items like tractors.
A secure and verified marketplace
a major painpoints farmers reported were that using platforms like Facebook marketplace would often lead to scams, as there is no way to pay online.
FieldView
Snap a photo of your livestock or plants and get a detailed analysis.
Tap on the arrow to scroll through the design
Overview
3 Months
Summer Product Designer
Industry
Agri-Tech
Team
CEO, CTO, Designer
My role: sole designer
3 Months
Summer Product Designer
Industry
Overview
Our mission is to provide a dedicated, online, secure marketplace for farmers to buy and sell used equipment and livestock.
Our mission is to provide a dedicated, online, secure marketplace for farmers to buy and sell used equipment and livestock.
FARMLY’S
Designing the future of agricultural technology
CEO, CTO, Designer
My role: sole designer
OVERVIEW
Farmly’s is a digital marketplace for farmers to buy, sell, and finance livestock and used equipment, while getting data and farming insights from our smart AI model.
Ask Farmly’s anything
Now available as SMS texting, accessible to all farmers, including those without internet connection.
a major painpoints farmers reported were that using platforms like Facebook marketplace would often lead to scams, as there is no way to pay online.
A secure, verified marketplace
Users can also finance equipment, which was expressed to be an essential component to buying expensive items like tractors.
Upgraded Payment
Methods
Snap a photo of your livestock or plants and get a detailed analysis.
FieldView
RESULTS
Currently sitting at 500+ beta users from 12 countries, Farmly’s has a 30% projected yield increase.
KEY TAKEAWAYS
Conducting user interviews when designing a product for an industry you aren't familair with is the most important thing you can do. This process taught me how to empathise with farmers, learn what they truly wanted (and didn't want), and design the product to be beneficial for their already-exisiting community practices.
Team
Agri-Tech